Simple, transparent
pricing.
One teammate, every channel. Start free, and add voice or a phone number when you need them. No hidden fees.
See what it can do
free, no card needed
Start Free
- 150 free credits, one-off (about 30 conversations)
- Web chat on your own page, in 30+ languages
- One channel: WhatsApp, Messenger or Instagram
- Take over any live conversation yourself
- Real-time alerts and activity reports
For a single busy inbox
per month, billed monthly
+ £0.40 per extra credit
Get Started- 300 credits a month (about 60 conversations)
- Any two channels, including email
- Re-reads your website every week, so answers stay current
- Everything in Free
For a team answering all day
per month, billed monthly
+ £0.23 per extra credit
Get Started- 1,000 credits a month (about 200 conversations)
- Connect to your existing tools and systems
- Unlimited channels: web, WhatsApp, email and socials
- Re-reads your website every day
- Everything in Starter
For high-volume operators
per month, billed monthly
+ £0.18 per extra credit
Get Started- 3,000 credits a month (about 600 conversations)
- Built for busy inboxes, with WhatsApp and email at volume
- Remembers returning users between conversations
- Tasks it does on its own, like sending reminders and follow-ups
- Room to grow: 25 skills and 250 knowledge sources to learn from
- The lowest rate per extra credit
- Everything in Pro
A UK mobile number of your assistant's own, for texts and calls. Your assistant replies to every text sent to it, and answers the phone too if you add Phone Minutes. Requires a paid plan. Cancel any time.
Let people talk to your assistant instead of typing: in the browser, on your own phone number and on WhatsApp calls. Unlimited call minutes, plus 500 credits a month included. Calls use credits, at roughly two to three a minute.
For larger and multi-site businesses. Start with one team or location, prove the results, then roll Octo out across the business, with volume pricing, a dedicated support contract, and bespoke integrations with the systems you already run.
What would it cost for us?
Tell us roughly how busy you are and we'll pick the plan that comes out cheapest. Slide the numbers around; the suggestion updates as you go.
Our suggestion
An estimate, not a quote. Credits are counted as your assistant answers, so your bill follows what it actually does. Every plan includes a monthly allowance; only answers beyond it cost extra.
Common questions.
What counts as a credit?
One credit is one answer from your assistant. A typical conversation uses about five. It makes no difference which channel it came in on: web chat, WhatsApp, email, SMS and social messages are all counted the same way. Voice calls use credits too, at roughly two to three a minute. Your team's own chat replies are free; a call or text sent to a user uses one credit, or a little more to some countries.
What happens if I go over my monthly credits?
Your assistant keeps working. Extra credits are billed at your plan's per-credit rate rather than the service cutting off, and the rate gets cheaper the higher your plan. You can set an alert to warn you before you reach your limit. If you would rather cap your spend outright, you can tell your assistant to stop replying at the limit and take a message instead, which is emailed to you.
Can I change plans at any time?
Yes. Upgrades take effect immediately. Downgrades take effect at the start of your next billing period, so you keep what you have paid for.
Do I have to pay to try it?
No. The Free plan gives you 150 credits and a working assistant on your own web page, with no card required. It is not a timed trial. The credits are yours to use whenever you like.
Do I need the voice add-on to get started?
No. Voice is priced separately because a spoken minute costs us more than a typed message, and most operators start with web chat, WhatsApp and email. Add Phone Minutes whenever you want people to be able to call.
Will it work with the systems we already use?
Very likely. Octo already connects to booking systems such as Res:Harmonics and Elina, CRMs such as HubSpot, and everyday tools such as Outlook, Slack, Google Sheets and WhatsApp. It can connect to most other systems through their APIs, and if we don't connect to yours yet, we build it in days, not months. Connecting your own systems, so it can check availability and take the booking rather than only answer, comes with Pro and Business. Tell us what you run and we will tell you straight.
Is our data secure?
Yes. Data is encrypted in transit and at rest, and we do not use your data to train AI models. Access inside your team is role-based, so people see only what they should.
Put Octo on shift in minutes.
Start free, or see Octo working on your own business.