Pricing

Simple, transparent
pricing.

One teammate, every channel. Start free, and add voice or a phone number when you need them. No hidden fees.

Monthly
Annual Save 17%
Free

See what it can do

£0

free, no card needed

 

Start Free
  • 150 free messages (about 30 conversations)
  • Web chat on your own page, in 30+ languages
  • One channel: WhatsApp, Messenger or Instagram
  • Take over any live conversation yourself
  • Real-time alerts and activity reports
Starter

For a single busy inbox

£79

per month, billed monthly

+ £0.40 per extra message

Get Started
  • 300 messages a month (about 60 conversations)
  • Any two channels, including email
  • Re-reads your website every week, so answers stay current
  • Everything in Free
Business

For high-volume operators

£349

per month, billed monthly

+ £0.18 per extra message

Get Started
  • 3,000 messages a month (about 600 conversations)
  • Built for busy inboxes, with WhatsApp and email at volume
  • Remembers returning customers, with room to grow: more tasks your assistant can do and more sources to learn from
  • The lowest rate per extra message
  • Everything in Pro
Phone Number

A mobile number of your assistant's own, for texts and calls. Your assistant replies to every text sent to it, and answers the phone too if you add Phone Minutes. Requires a paid plan. Cancel any time.

£15
a month
Phone Minutes

Let people talk to your assistant instead of typing: in the browser, on your own phone number and on WhatsApp calls. Unlimited call minutes, plus 500 messages a month included. Calls use messages, at roughly two to four a minute.

£49
a month, on any paid plan
Enterprise

For larger and multi-site businesses. Start with one team or location, prove the results, then roll Octo out across the business, with volume pricing, a dedicated support contract, and bespoke integrations with the systems you already run.

FAQ

Common questions.

What counts as a message?

One back-and-forth with your assistant: a question and the answer it gives. A typical conversation uses about five. It makes no difference which channel it came in on: web chat, WhatsApp, email, SMS and social messages are all counted the same way. Voice calls use messages too, at roughly two to four a minute.

What happens if I go over my monthly messages?

Your assistant keeps working. Extra messages are billed at your plan's per-message rate rather than the service cutting off, and the rate gets cheaper the higher your plan. You can set an alert to warn you before you reach your limit. If you would rather cap your spend outright, you can tell your assistant to stop replying at the limit and take a message instead, which is emailed to you.

Can I change plans at any time?

Yes. Upgrades take effect immediately. Downgrades take effect at the start of your next billing period, so you keep what you have paid for.

Do I have to pay to try it?

No. The Free plan gives you 150 messages and a working assistant on your own web page, with no card required. It is not a timed trial. The messages are yours to use whenever you like.

Do I need the voice add-on to get started?

No. Voice is priced separately because a spoken minute costs us more than a typed message, and most operators start with web chat, WhatsApp and email. Add Phone Minutes whenever you want people to be able to call.

Will it work with the systems we already use?

Very likely. Octo already connects to booking systems such as Res:Harmonics and Elina, CRMs such as HubSpot, and everyday tools such as Outlook, Slack, Google Sheets and WhatsApp. It can connect to most other systems through their APIs, and if we don't connect to yours yet, we build it in days, not months. Connecting your own systems, so it can check availability and take the booking rather than only answer, comes with Pro and Business. Tell us what you run and we will tell you straight.

Is our data secure?

Yes. Data is encrypted in transit and at rest, and we do not use your data to train AI models. Access inside your team is role-based, so people see only what they should.

Get started

Put Octo on shift in minutes.

Start free, or see Octo working on your own business.